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Who is UrnSpiration™
UrnSpiration™ is the evolution of how funeral homes present and guide families through cremation urn selection—rooted in more than 22 years of Mainely Urns’ DTC leadership and strengthened by the professional insights gained through B2B sites CremationUrns.com and PetCremationUrns.com.
After serving over 500,000 families, we understand how people naturally explore and evaluate memorial options. These decades of data enabled us to design and manufacture our own curated urn collections and pair them with a refined system of digital touchpoints that feel intuitive at the arrangement table and equally natural for families at home. UrnSpiration™ elevates your presentation, replaces outdated catalogs, and aligns your brand with the expectations of today’s modern families.
Beyond the design, UrnSpiration™ delivers measurable business impact. By building immediate trust and creating a seamless, fully branded experience, it meaningfully increases conversions and retains revenue that would otherwise be lost to Amazon and other online retailers. The system requires no hard selling, integrates effortlessly into your workflow, and provides simple pricing and streamlined ordering through your own Our Urn Store™.
Informed by two decades of consumer behavior and professional market data, UrnSpiration™ positions your funeral home as a forward-thinking leader—offering a sophisticated, contemporary approach that keeps families connected to you at every step.
Segmentation, Simplification and Personalization.
Built on our core principles, the UrnSpiration™ program replaces overwhelming 100+ page catalogs with a modern, thoughtfully designed system built around how families actually make decisions.
Segmentation
Collections tailored for adults, children, military & first responders, couples, and pets—so families see what truly fits.
Simplification
Data-driven urn collections that cover the majority of family choices without overwhelming them.
Personalization
Details that turn every urn into a meaningful tribute. Personallization is a fucus, not an afterthought.
Built on three core principles; Segmentation, Simplification and Personalization the UrnSpiration™ Program transforms the urn-selection experience for familes by replacing overwhelming 100-page catalogs with a modern, thoughtfully designed system built around how families actually make decisions.
At the core are our beautifully printed and digital Customer Segmented Lookbooks (Adult, Military & First Responder, Child and Couples) organized into just seven data driven urn collections. Each Lookbook features only personalizable urns. Each urn is a blank canvas capable of reflecting any life story or legacy, all at prices far lower than what families typically expect from a funeral home...and personalization is always included.
Every Lookbook is enhanced with QR codes and web links that connect to Inspirational UrnSpiration™ Galleries—a pay-it-forward experience where families browse real personalized urns created by families before them. These galleries are thoughtfully arranged by both urn category and customer segment, creating a familiar, “Pinterest-meets-memorials” journey that guides and inspires.
An additional digital layer brings it all together, your very own Our Urn Store™.
Fully branded to your funeral home, this optional online store gives families a seamless place to explore or purchase the same curated urn collections 24/7. Every product page on the Our Urn Store™ platform integrates the corresponding UrnSpiration™ Galleries, so families can instantly see real-life examples, personalization ideas, and inspiration—right when and where they need it.
Our Urn Store™ is an effortless extension of the UrnSpiration™ Program—an integrated digital tool that aligns your directors, your displays, your Lookbooks, and your online presence under one unified family-focused experience.
Discover how UrnSpiration™ Lookbooks, Galleries, and Our Urn Store™ come together to transform the urn-selection experience — scroll down to learn more.
Focused Lookbooks
Tailored to Each Family’s Journey
Our Lookbooks are segmented by customer groups—Adult, Child, Military & First Responder, Couples and even Pets— ensuring families see only the most relevant urn options. Example; families who have lost a first responder will see urns designed specifically to honor service and sacrifice—without seeing unrelated child memorials. This focused, more intuitive approach makes it easier for families to choose with confidence, knowing every urn is designed to be a personalized and fitting tribute. The 100-page catalog has disappeared from nearly every industry… yet it still lives on in your funeral home today.
View UrnSpiration™ Lookbooks
Inspirational Galleries
A Pay-It-Forward Experience for Families
Each collection in every Lookbook connects families to an UrnSpiration™ gallery of memorials from families who have come before them. These galleries showcase how a single urn can be customized in hundreds of unique ways, offering comfort and inspiration during the selection process. Unlike traditional catalogs that provide only static lists of options, our UrnSpriration™ galleries help families envision possibilities, making the process more personal, reassuring, and it builds trust with the funeral director. By demonstrating that nearly anything is possible when it comes to personalization, these galleries empower families to create a tribute that truly reflects their loved one’s life and legacy—at no additional cost. Added bonus, when families are engaged with the galleries on their phones, they aren’t searching Amazon.
View UrnSpiration™ Galleries
Our Urn Store™
Let Your Funeral Home Own the Digital Experience
Our Urn Store™ gives funeral homes a fully branded, plug-and-play e-commerce platform that lets families browse and purchase urns online without adding to your workload. Each site carries your funeral home’s name, logo, and pricing structure, creating a seamless extension of your brand while offering the modern shopping experience families expect. We build and maintain everything—including your custom URL (e.g., https://averystorti.oururnstore.com), curated UrnSpiration™ collections, galleries, product updates, fulfillment, engraving, packaging, and nationwide shipping—so you have zero technical work.
Families can explore from home or their phone, share their selection with you, or purchase directly, and every order is automatically tied to your location. Your funeral home receives 50% of every purchase (minus shipping charges), the most generous and transparent revenue share in the industry. With Our Urn Store, you’re not competing with the internet—you’re owning it.
View the Our Urn Store™ Comparison Chart
Data Driven Collections
Urns That Reflect the Real Preferences of Thousands of Families
By analyzing thousands of transactions, we’ve identified (7) primary urn designs that cover the full spectrum of styles, materials, and personalization options. Each design—along with their carefully selected color variations—was defined by real data to ensure that nerly 90% of families will find the perfect urn within our collections. Every urn is thoughtfully crafted to be both beautiful and highly customizable, allowing families to create a truly personal tribute to their loved one.
View UrnSpiration™ Collections in the Lookbooks
Pricing Intelligence
Upfront, Simple and Personalization Always
We’ve not only bridged the gap between traditional funeral home visits and the online experience, but we’ve done it with simplified pricing that families trust. Every adult-size urn in the Lookbooks includes personalization, adding to the simplicity. Prices are forward thinking, upfront and transparent—no surprises, no hidden fees. Families can select a high-quality, custom urn at a reasonable price, more in line with what they expect from third-party retailers and online stores. This approach ensures that families feel confident, informed, and supported, whether they’re selecting an urn in your funeral home or from the comfort of their own home.
Questions?
For questions, custom urn requests, or to learn more about the UrnSpiration™ or OurUrnStore™ programs, our team is here to help.
Contact us today—we’re dedicated to helping you guide families toward a meaningful and personal tribute.