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475,000+ families served.
87% of families choose from
just 7 urns.
How?
We systematically combine three core elements
Segmentation: Segmented customer groups and galleries
Simplification: Simplified collections and pricing
Personalization: Always
Collectively these three elements
Build immediate trust with families
Empower families to make immediate decisions
Boost funeral home purchase rates
Increase funeral home margins
Elevate overall family and funeral director satisfaction
Segmented Lookbooks
Inspirational Galleries
Funeral Professionals
What is UrnSpiration™
Built on three core principles; Segmentation, Simplification and Personalization the UrnSpiration™ Program transforms the urn-selection experience for familes by replacing overwhelming 100-page catalogs with a modern, thoughtfully designed system built around how families actually make decisions.
At the core are our beautifully printed and digital Customer Segmented Lookbooks (Adult, Military & First Responder, Child and Couples) organized into just seven data driven urn collections. Each Lookbook features only personalizable urns. Each urn is a blank canvas capable of reflecting any life story or legacy, all at prices far lower than what families typically expect from a funeral home...and personalization is always included.
Every Lookbook is enhanced with QR codes and web links that connect to Inspirational UrnSpiration™ Galleries—a pay-it-forward experience where families browse real personalized urns created by families before them. These galleries are thoughtfully arranged by both urn category and customer segment, creating a familiar, “Pinterest-meets-memorials” journey that guides and inspires.
An additional digital layer brings it all together, your very own Our Urn Store™.
Fully branded to your funeral home, this optional online store gives families a seamless place to explore or purchase the same curated urn collections 24/7. Every product page on the Our Urn Store™ platform integrates the corresponding UrnSpiration™ Galleries, so families can instantly see real-life examples, personalization ideas, and inspiration—right when and where they need it.
Our Urn Store™ is an effortless extension of the UrnSpiration™ Program—an integrated digital tool that aligns your directors, your displays, your Lookbooks, and your online presence under one unified family-focused experience.
Discover how UrnSpiration™ Lookbooks, Galleries, and Our Urn Store™ come together to transform the urn-selection experience — scroll down to learn more.
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Inspirational Galleries
A Pay-It-Forward Experience for Families
Each collection in every Lookbook connects families to an UrnSpiration™ gallery of memorials from families who have come before them. These galleries showcase how a single urn can be customized in hundreds of unique ways, offering comfort and inspiration during the selection process. Unlike traditional catalogs that provide only static lists of options, our UrnSpriration™ galleries help families envision possibilities, making the process more personal, reassuring, and it builds trust with the funeral director. By demonstrating that nearly anything is possible when it comes to personalization, these galleries empower families to create a tribute that truly reflects their loved one’s life and legacy—at no additional cost. Added bonus, when families are engaged with the galleries on their phones, they aren’t searching Amazon.
View UrnSpiration™ Galleries
Lookbooks are each designed for a specific customer segment—child, companion, adult, military & first responder—making it easy for families to find relevant options with upfront pricing for full transparency. Available digitally and as beautifully printed hard copies, these lookbooks guide families through the selection process. Each urn category seamlessly links to an UrnSpiration™ gallery, showcasing real-life tributes to inspire meaningful choices. The lookbooks are accessible on your website as well, allowing families to explore offerings and find inspiration before meeting with you, helping them feel more prepared and confident in their decisions. Upfront Pricing Segmented customer groups Simple, data driven collections Web links and QRs to galleries Format and offerings are the same regardless of customer group
Each lookbook seamlessly connects families to exclusive UrnSpiration Galleries through convenient QR codes and web links. These carefully curated galleries highlight how hundreds of folks have personalized their urns, providing families with heartfelt inspiration drawn from real-life tributes. Each gallery is thoughtfully organized by customer profile, ensuring that every family can find meaningful ideas that reflect their loved one's personality, passions, and legacy. By exploring these real-world examples, families gain the confidence to create a tribute that truly honors their unique journey. Segmented by customer group Segmented by urn group Videos and size graphics Personsalization options Real life tributes
Funeral directors are the cornerstone of every family’s journey through loss, providing compassionate guidance, reassurance, and a personal connection that no technology or innovation can replace. Their experience, trust, and ability to build meaningful relationships offer grieving families the support they need during life’s most difficult times. While the UrnSpiration program is a breakthrough in helping families make choices more efficiently, no program can replicate the empathy, understanding, and emotional care that only a dedicated funeral professional can provide. Funeral directors are still the key component Personalization can now be a renewed focus
Data Driven Collections
Urns That Reflect the Real Preferences of Thousands of Families
By analyzing thousands of transactions, we’ve identified (7) primary urn designs that cover the full spectrum of styles, materials, and personalization options. Each design—along with their carefully selected color variations—was defined by real data to ensure that nerly 90% of families will find the perfect urn within our collections. Every urn is thoughtfully crafted to be both beautiful and highly customizable, allowing families to create a truly personal tribute to their loved one.
View UrnSpiration™ Collections in the Lookbooks
We Redefined
the Way Families Select Urns
Transforming How Funeral Professionals Present Urns to Grieving Familes
Focused Lookbooks
Tailored to Each Family’s Journey
Our Lookbooks are segmented by customer groups—Adult, Child, Military & First Responder, Couples and even Pets— ensuring families see only the most relevant urn options. Example; families who have lost a first responder will see urns designed specifically to honor service and sacrifice—without seeing unrelated child memorials. This focused, more intuitive approach makes it easier for families to choose with confidence, knowing every urn is designed to be a personalized and fitting tribute. The 100-page catalog has disappeared from nearly every industry… yet it still lives on in your funeral home today.
View UrnSpiration™ Lookbooks
From our Funeral Directors...
The personalized urns we've created for families have been so meaningful that they've brought many to tears.
Timothy Nay
North Attleboro, Massachusetts
A much more thoughtful presentation
of cremation urns
Daniel Enea
Mohawk Valley Funerals & Cremation
Little Falls, New York
Lookbooks have made it easier for families to connect emotionally with their options
"Roo" Besette
Tylunas & Ratell Funeral Homes
Chicopee, Massachusettes
Our Urn Store™
Let Your Funeral Home Own the Digital Experience
Our Urn Store™ gives funeral homes a fully branded, plug-and-play e-commerce platform that lets families browse and purchase urns online without adding to your workload. Each site carries your funeral home’s name, logo, and pricing structure, creating a seamless extension of your brand while offering the modern shopping experience families expect. We build and maintain everything—including your custom URL (e.g., jjduffy.oururnstore.com), curated UrnSpiration™ collections, galleries, product updates, fulfillment, engraving, packaging, and nationwide shipping—so you have zero technical work.
Families can explore from home or their phone, share their selection with you, or purchase directly, and every order is automatically tied to your location. Your funeral home receives 50% of every purchase (minus shipping charges), the most generous and transparent revenue share in the industry. With Our Urn Store, you’re not competing with the internet—you’re owning it.
View the Our Urn Store™ vs UPD Urn Store comparison
Families appreciate seeing urns in real-life settings—it helps them choose with confidence.
Heather Rauch
Ilion, New York
Lookbooks help make discussions about urns more engaging and less transactional
David Anderson
Lancaster, New Hampshire
This makes the urn selection process for families smoother, and more personal.
Martin Ciaccia
Enea Family Funeral Homes
Hermiker, New York
Questions?
For questions, custom urn requests, or to learn more about the UrnSpiration™ or OurUrnStore™ programs, our team is here to help.
Contact us today—we’re dedicated to helping you guide families toward a meaningful and personal tribute.
Pricing Intelligence
Upfront, Simple and Personalization Always
We’ve not only bridged the gap between traditional funeral home visits and the online experience, but we’ve done it with simplified pricing that families trust. Every adult-size urn is $299, including personalization, adding to the simplicity. Prices are forward thinking, upfront and transparent—no surprises, no hidden fees. Families can select a high-quality, custom urn at a reasonable price, more in line with what they expect from third-party retailers and online stores. This approach ensures that families feel confident, informed, and supported, whether they’re selecting an urn in your funeral home or from the comfort of their own home.